October 19 / 12:00 PM ET
by Brittany Hull
Lunch & Learn
/
10/19/2026
/
12:00 pm ET
You might know your practice needs to change your software, but if the thought of managing this transition feels stressful or overwhelming, you’re not alone. As practices continue modernizing their workflows, the real challenge isn’t necessarily the software, but helping teams adapt smoothly while still maintaining consistent daily operations.
Join us for a practical, insight-driven webinar where we’ll look at how to introduce new software, payment tools, and workflows in ways that feel sustainable, not stressful. Led by Brittany Hull, Director of Customer Experience at Scratch Financial, this webinar will explore the
change-management frameworks used by multi-location veterinary practices, from leadership alignment and multi-modal training to pilot groups and structured feedback loops.
You’ll learn how to minimize change fatigue, support your team through transitions, and launch new tools with clarity and confidence. Brittany will also share real-world examples from practices that have successfully rolled out new software, including what made those transitions feel smooth and sustainable.
Learning Objectives:
Create feedback loops that support change: Explore how to give teams a voice and help them feel heard, without slowing momentum. Learn how structured feedback loops help uncover issues as early as possible, guide adjustments, and maintain clarity, so that change stays on track.
Brittany Hull is the Director of Customer Experience at Scratch Financial. With over a decade of experience across the veterinary and animal health industries, Brittany specializes in driving operational efficiency, scaling customer-centric initiatives, and building strategic partnerships that empower practices to thrive. Prior to her current role, she led business operations and strategic initiatives at organizations including Scratch Financial and The Veterinary Cooperative. Brittany holds a background in Agriculture Business and Animal Science from Colorado State University.